EVALUATION OF THE RELATIONSHIP BETWEEN COMPETITIVE DYNAMICS AND ORGANISATIONAL CAPABILITIES ON THE PERFORMANCE OF TELECOMMUNICATION FIRMS IN NIGERIA

Abstract

The study objective is to evaluate how competitive dynamics relate to the organisational

capabilities of telecommunication firms in Nigeria. Southwest Nigeria was where the study was

conducted. The six states that make up the region are Ekiti, Ondo, Ogun, Oyo, Osun, and Lagos.

This study adopts a cross-sectional survey approach and a quantitative method of data collection

in order to evaluate, interpret, and achieve the study's objective. The population used for

telecommunication firms’ subscribers and employees totaling 183,807,674 and 7,750,

respectively. The data were analysed through correlation analysis. The findings showed that the

relationship between competitive dynamics and organisational capabilities in the

telecommunication industry is low and insignificant. The study concludes that must be put in

place by the firms to remain competitive and relevant in the telecommunication industry. The

study recommended that competitive dynamics factors such as pricing structure, promotional

strategy, and product development be given more attention to improving performance and

organisational capability.